From the 25th to the 27th of February, 15 eco-collections A/W 2011-2012, illustrating creative research and sustainable style, enlivened the Selection by C.L.A.S.S. area at the White show.
Now in its third edition, Selection by C.L.A.S.S. established itself as an exclusive and cutting-edge area at the White show offering a window on the world of eco sensitive innovation which is more and more a pre requisite in fashion and textiles. A chosen group of 15 designers gave full expression to their creativity, innovation and eco-soul through exclusive collections of garments, accessories, jewellery and lingerie.
Alongside the brands 959, Così Nero Quasi Blue, d. by asap, desMode, G.O.D.D., Mori-Mondo, Reggiani e Rizieri, already present at previous editions of the Salon, were new additions Leonarda Design, Bioneuma, Love Nature, Nartist, Sartoria Vico, Silenzio Stampa by Alice Visin e Wave-O. The Eco library section, DNA of the C.L.A.S.S. platform and source of inspiration for our designers, was a protagonist of great value too. The section, dedicated to new eco materials, showed the latest innovations in terms of fabrics and yarns like the new sustainable yarn platform Newlife from new prestigious partner Filature Miroglio.
Talking about partnerships, C.L.A.S.S. attained a worthy goal with the signing of a partnership with Cihon Tec in Japan. The company specialises in avant guarde techniques for natural dyeing processes and is now a key C.L.A.S.S. partner in the Far East.
And for those who enjoyed voting for the most sensational quips written on Wave-o t-shirts, we are glad to inform you that the most popular was “ONLY WAKE ME UP IF IT'S WORTH IT (SLEEPING BEAUTY)”.
Finally, some numbers regarding the 3-day show: 11.036 buyers (+ 11% compared to the February 2010 WHITE edition) and a total of 15.311 visitors.
C.L.A.S.S. (Creativity, Lifestyle and Sustainable Synergy)
marketing@alchempro.com
