Every member of the studio audience at Tony Danza Show was gifted with The Diamond Journey Necklace.
Retailing for $525, The Diamond Journey Necklace 'circle of life' design, in 14K gold with 1/5 carat of diamonds, celebrates a woman's love affair with diamonds.
It is now available to the public exclusively through diamondjourney.com, and affiliated jewelers, the industry's first and only 'web to store' website, offering consumers the convenience of the web combined with the service and reliability of a local, professional jeweler.
Thanks to a coordinated effort among The Diamond Information Center, The Stuckey Company and the producers of The Tony Danza Show, more than one million viewers will experience the excitement of seeing someone receiving a gift of fine diamond jewelry.
"They were thrilled to work with Stuckey on this project," said Tracy Strong of the Diamond Information Center at JWT.
"It is great to see manufacturers such as Stuckey taking a proactive approach to marketing diamonds during this crucial selling season."
Jay Stuckey, CEO of The Stuckey Company, lauded the effort.
"Anytime they can reach one million consumers at this critical time of the year to raise awareness of giving the gift of diamonds, it has to help not only their jewelers but the entire industry. I'll do it every time."
diamondjourney.com was launched in time for the Holiday selling season as the first viable solution to the threat of diamond jewelry internet sales.
marketing@alchempro.com
