This has resulted into ripple effect with more members showing interest as this one of the kind programme has not only improved the business but also the health of the overall textile scenario in the country.
Aditya Birla Group, the world's largest viscose staple fibre (VSF) maker, has launched an initiative to handhold a large number of textile value-chain#
LAPF partners, including fabricators, promote / market their products with LIVA accreditation. A Liva tag in a garment promises high quality fabrics. Leading brands in the country such as Pantaloons, Van Heusen, Allen Solly, People, Global Desi, Lifestyle, Melange, Shoppers Stop, Reliance trends, Wills Lifestyle, Desi Belle Chemistry, F-109, Fusion Beats, FBB, Etnicity and Max use Liva branded fabric, the release said. (SH)
ALCHEMPro News Desk - India
marketing@alchempro.com
