Applied DNA has announced a sales and marketing partnership with Navarpluma that extends Applied DNA’s textiles business to include the global down and feather supply chain. Applied DNA is a leader in PCR-based DNA manufacturing for product authenticity and traceability solutions. Navarpluma is a leading producer of feathers used in the textile sector.
Formalisation of the partnership between the two companies follows the completion of a ground-breaking technological advance by Applied DNA to utilise its SigNature DNA system to allow for traceability of materials in the down and feather industry. Navarpluma will be the first to offer this new system to its customer base that counts some of the worlds’ most prestigious brands as clients, Applied DNA said in a press release.Applied DNA has announced a sales and marketing partnership with Navarpluma that extends Applied DNA's textiles business to include the global down and feather supply chain. Applied DNA is a leader in PCR-based DNA manufacturing for product authenticity and traceability solutions. Navarpluma is a leading producer of feathers used in the textile sector.#
“Use of Applied DNA’s SigNature DNA system gives Navarpluma the ability to validate the provenance of raw materials used. This ability conveys a significant competitive advantage to our products in the marketplace and to those products manufactured from our raw materials. We are very pleased to pioneer Applied DNA’s SigNature DNA system in our industry to establish a new gold standard for traceability that can be relied on by our clients and their customers,” Benjamin Dix, export manager at Navarpluma said.
“An industry leader, Navarpluma’s reputation in the market is that of an innovative and forward-thinking supplier known for employing new advances in technology to improve their products for their clients. Traceability has been a key goal for them over the past several years, and with their use of the SigNature DNA system - SigNature DNA forensic molecular tag together with hand-portable SigNify in-field testing equipment aggregated under our CertainT brand– enables an industry first: the full traceability of down and feathers. Being first-to-market with end-to-end traceability of its supply chain should attract new clients to Navarpluma while also creating stickier relationships with its customer base,” Tony Benson, Applied DNA’s managing director for EMEA said. (GK)
ALCHEMPro News Desk – India
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