The online exhibition hall was divided into the segments Men, Women, Impulses (designer), KIDZ, Winter (leather and fur, downwear), CHIC Young Blood (streetwear), Tailoring (bespoke), Accessories, Bags and Shoes, Fashion Journey (international brands) and Sourcing. The meeting rooms were clearly structured according to supply and demand, a direct bridge for communication in real time, according to a press release on the show.
E-commerce platforms such as Tmall, Jingdong, VIP Shop, or NetEase Yeaton (China’s “Muji”), one of the most popular online platforms in China and Biyao Shop - originally founded as a sales platform for luxury products directly from the manufacturer at cheaper prices - now with 20 million of subscribers and over 80,000 orders every day.
Department stores such as Wangfujing group, Weifang department store group, and LiQun group used CHIC Online for the search for new brands as well as numerous multi-brand boutiques including Hanatebako designer brand collection store from Qingdao, whose director Jiang Shixiang sees the future of offline stores in the Chinese market in the variety and diversification of categories. The accessories and shoes segments in particular are important topics for the boutiques.
Even international buyers used the fair to search for producers such as Social Cloud, Dont Give Up, and Whynot From Italy. Collections with a strong design, innovative and individual products were the focus of the customers. A fundamental trend is increased quality requirements for all product segments, including basic products. The consumer wants high-quality goods, quality over quantity. This was particularly emphasised by market participants during CHIC Online.
ALCHEMPro News Desk (GK)
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