The Fashion Shenzhen show, officially named as the China International Fashion Brand Fair-Shenzhen, is a professional fashion exhibition established 21 years in China. It persistently makes efforts to assist fashion players to capture market opportunities and innovate the development of the fashion industry. It provides abundant and selected resources and market information to match the various demands of order taking, retail channel development and brand promotion from fashion enterprises, according to a press release by Fashion Shenzhen.
The Fashion Shenzhen Show 2021 embraced three theme pavilions; ‘Premium Label, Industry Value Chain, and Apparel Fabrics and Accessories, and seven specific areas covering ready-to-wear, bags and shoes, fashion accessories, household products, and fashion service agent, and others. More than 1,800 fashion brands, designer studios and supply chain companies from around the world gathered to explore the market opportunities in the new year after the COVID-19 pandemic. It attracted 100,000 visits in three days.
The Runway Fashion Week is a dynamic event connecting brands with buyers and media, representing a fast-growing and highly influential fashion trend publishing platform in China. There are over 50 commercial and independent designer brands joining the show this season. They displayed brands and designers' latest selections, reviewed the core design concepts in an artistic runway show directed by an experienced product team in a fantastic venue, together achieved over four million exposures from industry and social media in three days, according to a Fashion Shenzhen.
Nest Showroom is a professional incubator for uprising and potential independent designers focusing to build up their business in China. The Nest Showroom adheres to the principle of transmitting pioneering design concepts to commercial success. It gathered 40 outstanding emerging designer brands, which successfully passed the professional committee’s review for their ability of balancing art and business operation.
The GBA Fashion Summit, as one of the five major series of events in Fashion Shenzhen, focuses on the sustainable development opportunities and possibilities of China’s fashion industry now and future. It has become one of the most important and a must-go annual event for fashion industry leaders.
The GBA Fashion Summit 2021 had the theme ‘Time Tries Brands’. It encouraged fashion experts to actively capture the current opportunities in the new market while always cherishing long-termism. In three days ,42 speakers delivered 24 forums, covering intellectual property protection, consumer insight, fashion trend, fast-react supply trend management, social media and retail operation, team management, fashion overseas DTC business, and others.
The Fashion Shenzhen Awards highlights the business spirit of ‘Focus, Innovation, Excellence’, to award the companies, brands, designers, channel vendors, and strategic partners who have made outstanding contributions in all aspects of the industry according to authoritative industry experts’ selections.
ALCHEMPro News Desk (GK)
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