Denim PV is returning to new venue in London from Dec 3-4

Targeting all creative fashion brands that develop denim collections - fashion and luxury brands, pure jeanswear players, web players - Denim PV will present a selective offer from 97 leading exhibitors in the global creative denim industry. The season’s broadened offer is up by 9 per cent over the 89 exhibitors showing in December 2018.

The show will have exhibitors who are industry leaders, including 10 new companies from 15 countries, all chosen from among the top specialists in Europe – Italy, Germany, Spain, France; Turkey and Asia – Japan, Hong Kong, China, India, Pakistan, Bangladesh; Brazil, and the US, in addition to Morocco, the United Arab Emirates and Mauritius.

For this spring-summer 2021 season, Denim PV has proposed an innovative and forward-looking concept to help the industry’s professionals develop their creative and eco- responsible collections.

The Habitat 21 project will feature an inspiring experience, combining fashion design and eco-responsibility, created in collaboration with Italian designer Kristian Guerra, co-founder of the creative platform and brand Ice Surface Temperature, installation-designer Filippo Maria Bianchi, and a selection of exhibitors identified by the Smart Creation team as being eco-responsible in terms of sourcing, production processes and finishing, with whom new products will be developed.

The idea will be to bring the denim of the future into the present by offering the denim community access to new denim solutions developed and created in accordance with the spring summer 21 fashion trends by the Denim Première Vision team. Exclusive, eco-designed materials boasting technical innovation and creativity can be discovered in the Habitat 21 area and at the stands of participating exhibitors: Advance Denim, Berto, Calik Denim, Kilim, Naveena, Orta Anadolu, Prosperity Textile, Rajby, Raymond Uco, Soorty, Evlox-Tavex, Panama trimmings.

A real revolution in terms of the fashion industry overall, the Première Vision Marketplace, a unique B2B e-commerce platform for the sector, was launched and went online at the Première Vision Paris show in September 2018. In May 2019, to coincide with the Milan show, the platform began including Denim Première Vision weaver-exhibitors. At the London show, the Marketplace team will be on hand in a specially dedicated area to provide information to exhibitors, visitors and the press.

Young designers, niche brands and pure web players, all currently incorporate denim into their collections, whether for capsule collections or just a few pieces for their ready-to-wear line. To respond to the recent emergence of these new players in the fashion and denim markets, the show will provide a specific trail dedicated to small quantities: the SMQ Trail (Small Minimum Quantity) - a selection of weavers, accessory makers, garment manufacturers and laundries able to combine speed, flexibility, technical knowledge, proximity and services with the ability to produce flexible volumes.

Première Vision’s fashion team and its exclusive guests will introduce guests to all the ingredients necessary to create spring-summer 21 denim collections through the SS 21 Denim Fashion Trends, in addition to a look back at autumn-winter 2020-21 with Tagwalk. Lucia Rosin from Italy’s Meidea design studio will analyse spring summer 21 cuts and silhouettes through 7 examples.

During the seminar, trends identified by Tagwalk, a leading B2B fashion search engine specialising in runway referencing, will be illustrated with Denim PV exhibitors’ own products and developments for a ready-to-use solution for the season.

Denim PV will be organising a series of Smart Talks together with eco-responsibility Game Changers. The four discussions will be moderated by Giusy Bettoni, sustainable development consultant for Première Vision, and held in the show’s conference space.

Launched in September 2015 at its Paris show, Première Vision’s Smart Creation programme aims to highlight exhibitors’ eco-responsible approaches and to help buyers and designers in their creation of eco-responsible fashion

A denim workshop series, created in collaboration with Alessio Berto from The Tailor Pattern Support, will focus on the importance of the pattern and the day-today work of the pattern maker in order to create a perfect pair of jeans. The aim will be to learn how to re-trace a pair of iconic jeans. Berto and Denim Première Vision have selected 3 signature 1950s jeans from the 106 pieces in the new denim museum, MODE (Museum Of Denim Elleti). These vintage pieces are by Levi’s, Lee and Wrangler. Berto will use these 3 iconic designs during the workshop series to teach participants how to create the perfect denim pattern.

The participants will have the opportunity to create the pattern of an iconic pant through different steps: historical and technical analysis, measurement, analysis of details and the realization of the pattern. At the end of the workshop, each participant will receive a special package including all the necessary materials to recreate the original jeans.

The Maker*Lab will be a space for learning, experience and creation that will be presented for the first time at Denim Première Vision. It will be dedicated to select manufacturers and designers who have a contemporary vision of artisanal craftsmanship. At the show, they will explain their creative approaches and the fabrication methods that go into the hand designed and handcrafted products they will present at the Maker*Lab. This is a chance for visitors to experiment with artisanal techniques and traditional and modern know-hows, to help them dream up the creations of the future.

ALCHEMPro News Desk (PC)