Denim Show to present sustainable fashion at Mumbai edition

As one the fastest recovering market segments post the pandemic outbreak, the denim industry is pegged to showcase a sustainable growth rate of 12 per cent CAGR, highlighted Denim Manufacturer Association’s (DMA) secretary general Gagandeep Singh.

Leading brands such as Hyosung India, Jindal Worldwide, Arvind, Ginni International, Raymond UCO Denim, Bhaskar Denim, LNJ Denim, Oswal Denims, KG Denim, Nandan Denim, and Ashima Group among others have confirmed their participation for the Mumbai launch. The show will be jointly organised by Messe Frankfurt Trade Fairs India Pvt Ltd and Mex Exhibitions Pvt Ltd under the umbrella of Gartex Texprocess India, and cover the latest developments in textile, garment machinery and screen printing with the objective to encourage investments, new market development and enable India to be a globally competitive textile and denim manufacturing destination, the organisers said in a press release.

India is the world’s second largest producer of denim fabric after China. “The Indian denim market capacity, at present, is approximately 1.6 billion meters p.a. and approximately 150 million metres capacity,” added Singh. The Indian denim industry has evolved significantly with ever changing fashion trends making its way into other utility-driven products. Innovative, fashionable, sustainable is what the organisers define will be the focus of the Denim Show in 2022.

According to one of India’s top denim fabric manufacturers LNJ Denim, “The domestic market is still dominated by faux knit fabrics but with recent escalations in the cost of key ingredients, LNJ Denim expects a shift towards more classic and authentic denim but with superior hand feel and saturation. In terms of shades, vintage & versatile pure indigos are back because of emphasis on clean and mild washes with raw look for basics while distressed and bleached denim in the high fashion product for all genders and age groups.”

Being one of the mainstream sectors in the fashion industry, denim mills are now steadily implementing circularity in their production processes. Indian denim brands are taking strong steps in a direction towards creating more responsible denim fabrics that reduces the gap between fashion and sustainability. These fabrics can be crafted into a luxurious and versatile garment collection for eco-conscious consumers. 

“These are small steps in the right direction towards creating more responsible denim fabrics that reduces the gap between fashion and sustainability. These fabrics can be crafted into a luxurious and versatile garment collection for eco-conscious consumers,” said head of marketing at Raymond UCO, Sudhir Deorukhkar.  Raymond UCO has curated a special denim collection that offers ultimate comfort, breathability, and moisture management while also being environment-friendly, which will be seen at the Denim Show.

“With our commitment and responsibility towards the environment, sustainability is more of hygiene for us now with persistent developments and focuses across various functional stages of fabric process,” Ashish Bhatnagar, marketing head, LNJ Denim, said.  The brand focuses on functional, sustainable and superior hand-feel denim fabrics made possible through various blends, spinning as well as finish innovations which will also be on display at the three-day Denim Show in Mumbai.

ALCHEMPro News Desk (RR)