First Denim Premiere Vision in Berlin hosted over 1600 visitors

Visitors included fashion and luxury brands, retailers, pure jeanswear players, and web players. German buyers comprised 26 per cent of visitors and about 74 per cent were international buyers from Europe (Italy, United Kingdom, France, Spain, Denmark, Netherlands, Poland, Switzerland, Serbia, Belgium, Portugal, Austria), the US, the Euro-Mediterranean basin (Turkey, Morocco, Tunisia), Asia (India, Pakistan, Bangladesh, China, Japan) and Latin America (Brazil, Argentina).

The show was in a hybrid format and consisted of networking meets between buyers and sellers in stands as well as through Première Vision Marketplace online. The show also highlighted denim inspiration and trends for autumn/winter 2023-24. Some of the other events at the show included in-person and online fashion seminars, innovations at the show in the Trends Agora, Digital Denim Smart Talks to review the sector’s ecological progress and innovations in terms of sustainable materials, a Season Smart Talk presenting new eco-friendly denim developments, and a Traceability Smart Talk to discover traceable-production solutions offered by the show’s exhibitors.

Furthermore, a round table between weaver Naveena Denim (NDL), a show exhibitor, and Tom Tailor, a German brand, discussed its latest joint product: denim made from hemp. A conference was organised with the German Fashion Council focusing on a study of German fashion’s environmental footprint at the four-day event too.

After an edition dedicated to the spring-summer 2024 collections to be held in Milan, at Superstudio Più, on November 23-24, 2022, Denim Première Vision will be returning to Berlin in May 2023.

ALCHEMPro News Desk (HO)