“We would like to thank Rorsted for his major achievements. During his tenure since 2016, he has strategically repositioned the company and fast-forwarded its digital transformation. Under his leadership, Adidas has substantially advanced its digital capabilities and grown its online sales by a factor of more than five. In North America, the world’s largest sporting goods market, Adidas has doubled its sales. In addition, Adidas has strengthened its leadership position in sustainability and increased diversity, equity, and inclusion throughout the company. One example is the share of women in leadership positions that increased significantly during his tenure. Following the successful divestiture of TaylorMade, CCM Hockey and Reebok the company is now able to focus its efforts on its core brand Adidas,” Thomas Rabe, chairman of the supervisory board of Adidas, said in a press release.
“Adidas is an iconic sports brand. As a company, we have achieved great progress in strategic areas of our business. I am proud of our achievements as a team. The past years have been marked by several external factors that disrupted our business significantly. It required huge efforts to master these challenges. This is why enabling a restart in 2023 is the right thing to do - both for the company and me personally,” Rorsted, said.
ALCHEMPro News Desk (GK)
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