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Kasturi Cotton: India's answer to sustainable cotton production

23 Feb '24
5 min read
Pic: Adobe Stock
Pic: Adobe Stock

Insights

  • Kasturi cotton certification will enhance the visibility of the Indian cotton in the world.
  • The cotton certified under the brands fulfils all the best quality criteria and is one of the most important advantages of its being organic.
  • If promoted appropriately, this can be a huge step for the country which is the second-largest producer and consumer of cotton.

Increasing cotton consumption

According to a report by the Textile Commissioner, India consumes ** per cent of the cotton it produces, with the remaining * per cent exported. As the world&#**;s largest cotton producer, enhancing the marketability and visibility of Indian cotton in the international market by selling it under a brand name is crucial.

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