Magic & IFF to launch IFF Magic Japan in April 2017

With the launch of IFF MAGIC Japan, UBM aims to facilitate commerce for retail buyers and attendees – while providing a unique experience to the Asia market.

IFF MAGIC Japan 2017 will be held as the cornerstone of Japan Fashion Week and will feature a re-merchandised show floor with new brands to maximise the experience for both retailers and exhibitors. 

 “Fashion is a truly global industry, and we are thrilled for Magic's upcoming expansion into the Japan market in partnership with JFW -International Fashion Fair, and UBM Japan. Our combined expertise will help IFF Magic Japan evolve quickly to meet the dynamic needs of the Japanese market and provide a new platform for UBM Fashion's global customer base to find new business partners and brands in Japan as well, ”said Chris DeMoulin, managing director, Fashion, UBM America's.

IFF MAGIC Japan will serve as a high-profile showcase for Japanese fashion brands and designers to promote themselves to Japan and the global market, and also as an opportunity for international brands and suppliers to access the lucrative Japanese market. (HO)

UBM