Moda to deliver all new show in February 2020

“59 per cent of buyers have been attending Moda for over 20 years, 41 per cent spend over £150k, and 90 per cent of visitors return every season and are owners with sole purchasing power. The show has this incredible heritage and is the heart of UK fashion, however, retail is changing and the show needs to adapt. A refreshed edit of the show will ensure that Moda remains a leading hub for contemporary, diverse and inspirational brands to cement their presence in the UK market. Much of our plan is dedicated to drawing in the key names in fashion retail, from online retailers, multiples and department stores, and with this in mind, we have altered our date lines for the AW20 edition to avoid clashing with Milan show Micam. In our new halls 6,7 & 8, Moda will now be taking place February 23-25, 2020," said Adam Gough, event director at Moda in a press release. "With continued investment and long-term commitment to the show, we have put in place dynamic new teams who all share the common goal to make Moda the best it can be. We are extremely excited to showcase our re-edited vision and the newly curated sectors Edge, Luxe, Fusion, Occasion and Life, in February, alongside the finest in footwear and sourcing."

Edge will offer an edit of contemporary ready to wear collections from leading UK and international womenswear labels aimed at 18-30 year olds. Occasion will stage a curated selection of eveningwear and occasionwear brands from around the world, Luxe will showcase premium womenswear collections, and visitors will discover a clear edit of diffusion collections at affordable prices within Fusion.

As industry demand for sustainable fashion continues to grow, Moda Life will introduce a curated selection of leading ethical and eco labels across the womenswear, accessories and footwear sectors.

Moda Accessories will be revamped and refreshed for the new season, and Moda AW20 will see an exciting line-up of industry leading accessories, jewellery and lifestyle brands. The UK's National Footwear show sees the largest gathering of footwear brands in the UK, and a new edit of contemporary, classic, sports, fashion, office, and kid’s footwear will launch for AW20 to ensure it remains the buyer’s number one destination.

Launched at this season's show, Moda Sourcing, with a focus on footwear, brought the entire supply chain under one roof with manufacturers and suppliers meeting directly with buyers on site.

Moda Sourcing is aimed at uniting the show’s unrivalled line-up of finished footwear collections with the manufacturers and suppliers who bring them to life, while providing a new and valuable gateway for global manufacturers to enter the UK market.

"With over 20 successful years as the UK's leading trade show welcoming visitors from over 40 countries, we’re proud of our capacity to continually adapt and evolve. This new focus area highlights the new products and manufacturing capabilities of exhibitors from some of world's key fabricating regions. Why now? As one of the fastest growing economies in Europe, the UK is still an important platform for global brands, and the UK consumer is as purchase-ready as ever. As demand for newness grows ever stronger, brands and designers need to be partnering with the best in the sourcing business, ensuring they can cater to this demand and produce the highest quality possible," said Myriam Carnot Osbourn, director of international & sourcing at Moda.

Moda is also putting huge investment into its Buyer Acquisition Programme. "The value of trade shows lies, first and foremost, in the connections and networking opportunities they provide, so we're also pleased to announce the expansion of our Buyer Acquisition Programme, designed to bring top name buyers directly to Moda. As well as increased investment directed towards the targeted VIP buyer’s programme, the February show will also boast a bigger catwalk and more inspirational content, both areas that visitors have stated adds value and interest to their visit," added Gough.

The heart of UK fashion, Moda is the key meeting place for mainstream fashion, delivering a high quality and cost-effective platform for mid-market brands and ensuring a commercially viable and convenient buying environment for retailers across the UK and Ireland. Bringing together over 1,200 collections under one roof at the NEC Birmingham, to deliver the complete season's overview to over 9,000 fashion buyers, the show also brings fashion to life on 16 catwalk shows throughout the three days to inspire buyers and sell brands, alongside a comprehensive retail-focused seminar programme, interactive workshops and networking events. (PC)

ALCHEMPro News Desk – India