Neonyt Germany to be central hub for sustainable clothing, accessories

To ensure that, all potential exhibitors have always undergone an extensive sustainability check and are fashionably curated before their participation is confirmed and they are Neonyt approved. Visitors can be sure that they will only find authentic and sustainable collections at Neonyt, fair organiser Messe Frankfurt said in a press release.

Before the exhibitors are approved, all interested labels must fill in a questionnaire of several pages and provide specific information about their ecological and social commitment efforts. This can be proven by certificates such as Bluesign, GOTS, Fair Trade or Oeko-Tex, their participation in multi-stakeholder programmes, their Codes of Conduct and information about their carbon and water footprints, delivery and supply chains, resource efficiency or innovative production cycles.

Sustainability guaranteed: only labels that meet at least 70 per cent of the requirements are Neonyt approved and will exhibit at the tradeshow. This helps to credibly and transparently show the transformation of the sector and to communicate it to all tradeshow visitors from agencies, buyers and retailers to marketing and CSR representatives, business journalists and fashion editors.

More than 150 labels will be exhibiting at the first Neonyt in Frankfurt am Main from 18-20 January 2022 under Germany’s 2G rule, which means that all participants are required to provide proof of vaccination or recovery, plus a negative test. These labels will be the trailblazers when it comes to sustainable fashion and represent the innovation and transformation of the sector, the release added.

As one of the leading European service providers in the textile industry, Bay City will cover virtually all areas that a modern and sustainable supply chain needs – from design and product development to purchasing and production to logistics and services. And their sustainability credentials will be guaranteed by a whole swathe of certifications: as well as Öeko-Tex, GOTS and Made in Green, many products by Bay City meanwhile also have the Grüne Knopf (Green Button) seal of approval. And under Bay City’s own brand Detto Fatto, the first cradle-to-cradle collection is being launched – for an even more sustainable sector.

Ethical working conditions, climate protection and sustainability are part of Greenbomb’s brand essence. And they can back this up with GOTS certification, close collaboration with the manufacturers in Turkey and the use of natural materials like organic cotton, Tencel and Lenzing Ecovero. For a fully transparent supply chain, Greenbomb has entered into a cooperation with the start-up retraced – which means that every garment is fully traceable.

Sustainable styles, organic materials and premium quality – these are the high standards that Tina Logar Bauchmüller, the founder and designer of Mila Vert, places on the collections of her Slovenian label. The products are also made in Slovenia, guaranteeing transparency and traceability, with secure jobs and fair wages for everyone involved. Every garment is completely cruelty-free and PETA-approved vegan, as well as plastic-free. Their made-to-order principle avoids waste and also enables customers to have their garments tailored to their own specifications.

The garments by SOMWR are made entirely from organic cotton and are GOTS-certified. Their collections are made fairly and transparently in Thailand, strictly in accordance with social and environmental standards. Italian label Rifò mainly uses recycled yarns for its collections. To do that, the company collects old garments made of wool, denim or cashmere and transforms them into new, timeless pieces.

Neonyt will be held for the first time since the forced COVID-induced hiatus during Frankfurt Fashion Week and will finally bring together its cross-sector community in the metropolis on the River Main. To ensure that all COVID-related regulations are being adhered to at the tradeshow in January 2022, all participants will be required to provide proof of full vaccination or recent recovery, as well as a negative test taken that same day.

ALCHEMPro News Desk (RR)