Neonyt's Fashionsustain to begin from January 18 in Germany

Alongside technological innovations, new business models and ideas for fashion retailers, topics like consumer behaviour, gaming and ‘Nudging for Good’ are on the agenda to explore the discrepancy between intention and reality, fair organiser Messe Frankfurt said in a press release. Fashionsustain conference will take place in accordance with the ‘2G+’ admission regulation.

With its move from Berlin to Frankfurt, Fashionsustain is not only changing its location but also inviting the industry’s decision-makers to change their perspective. In panels, talks, keynotes and interactive formats, international representatives from sustainable and conventional fashion brands, designer labels, fashion manufacturers, non-governmental and non-profit organisations and distribution agencies will be talking about how they plan to continue positioning themselves in an agile way and what role sustainability will play in that.

Fashionsustain will provide an opportunity during Neonyt to actively deal with and discuss the current challenges. “Change the set-up” is high up on the agenda right from the very first day of Fashionsustain. How we can close the gap between the mindset and actual behaviour of consumers and therefore between intention and reality regarding sustainable consumption will be discussed by neuroscientist and professor of media psychology Dr Maren Urner together with industry insiders and NGO representatives. And together with Tencel Lenzing and the two NPOs Fairwear Foundation and The Sustainable Angle, the UN Global Compact Network Germany and the German Environment Agency will be showing that changing the set-up is something that needs to be done on an international scale, as well as explaining how that can work.

“Everything will revolve around digitalisation on the second day of the conference. How we can use it to design sustainable fashion, for example, will be demonstrated by Germany’s neighbour Denmark with its creative network Creative Denmark, sustainable clothing-tech company Son of a Tailor and circularity app Create2stay. Another important topic here is digital solutions to make supply chains transparent. This will be discussed by participants including sustainable fashion brand Greenbomb and technology providers Retraced GmbH and Remei,” the release added.

Retail will be in the focus of the third day of Fashionsustain. In an interview, start-ups Yook and Keepoala will be providing an insight into how they use their apps and positive incentives to encourage consumers to consume more sustainably. Vintage fashion supplier Vinokilo, sustainable fashion label Jan ‘n June and re-commerce expert Doris Schoger will be revealing industry insights into whether and to what extent re-commerce can become a successful business model for fashion retail.

ALCHEMPro News Desk (RR)