Thirty events are already scheduled for Germany with the participation of more than 800 Brazilian companies. Arts and crafts, furniture, candies and sweets, glass and stainless steel, fish, organic products, footwear, software, musical instruments, plastic, refrigeration, auto parts and medical-dental devices are just some of the sectors to be represented at the events.
The first event is scheduled for January and it will officially launch the campaign. It will be the Heimtextil Fair, held in Frankfurt, where the Brazilian selection will be housed. Geared towards the textile and decoration fabric segment, it is one of the sector's largest fairs.
In its edition the beginning of last year, it gathered three thousand exhibiters from throughout the world and more than 98 thousand visitors from Germany, Italy, England, the United States, Turkey, France, Spain, South Korea, Japan, Greece and Holland.
Brazil x Germany Balance of Payments
The goal of the campaign is to call the public to participate in the fairs and events that will be held all year long in Germany and thus show Brazil's image in a positive and comprehensive manner. The expectation is to generate an immediate business volume of US$ 420 million, that is, the result of deals reached at events that will be held over the year.
Textile Commercial Relations - Brazil x Germany
From January thru November of last year, an accumulated balance of US$ 14.9 million was recorded in the Brazil/Germany textile balance of payments. Exports over those first eleven months totaled US$ 50.9 million compared to US$ 36.0 million in imports.
Germany ranked third as the main export destination for Brazilian products for January thru November 2005, behind Argentina, in second, and the USA in first.
The most sold Brazilian products to Germany from January to November of last year were: cotton US$ 18.3 million, knitwear clothing US$ 6.9 million, cotton textile fibers US$ 5.8 million, wool textile fibers US$ 5.1 million and artificial and synthetic fibers US$ 1.1 million.
According to ABIT consulting in Germany, the German market has excellent potential for Brazilian products with greater added value, especially in niche markets that value design. The German consumer spends 5% of income on clothes and footwear.
As a competitive advantage, the Brazilian textile sector enjoys an increasingly friendlier image in Europe, where the fact that it is the sixth largest textile producer in the world and the second largest producer of denim plays an important role.
Through the Texbrasil program, ABIT shall support the participation of Brazilian companies at two events in Germany in 2006: the Heimtextil (bed, table and bath fair, in January) and the Textile Sales Project (a showroom organized by Apex, and scheduled for May).
ABIT inspires the evolution of the sector coordinating relevant initiatives in the social and environmental areas, besides sponsoring the sustainable growth of the Brazilian textile industry.
Brazilian Textile and Apparel Industry Association
marketing@alchempro.com
