Ermenegildo Zegna introduces new 2006 spring-summer advertising campaign
13 Jan '06
2 min read
Ermenegildo Zegna Group, the world leader in luxury menswear, introduces its new advertising campaign to appear in the world's leading press media.
The campaign features three distinctive brands: Ermenegildo Zegna, Z Zegna and Zegna Sport, through photographic works by Walter Chin for Ermenegildo Zegna and Zegna Sport, and Alisdair McLellan for Z Zegna.
Ermenegildo Zegna has always been the symbol of contemporary elegance, style and quality mixed with tradition, innovation and Italian Style.
The aim of this campaign is to make clear the very 'sartorial' essence of these collections, focused on the cosmopolitan and contemporary man who, through a sophisticated and elegant 'upper casual' style, always feels comfortable in all circumstances.
Z Zegna: the focus is on Z Zegna, the brand for a fashion-forward clientele, in a sexy, urban and young way. Three black and white shots help focus on the aim of this campaign: developing a unique and distinguished brand identity as well as unveiling its more 'fashion' orientation.
Zegna Sport is the Group brand that best couples the essence of quality with perfect comfort and performance for a man who likes both sport and elegance.
The press campaign image of sporting elegance, but also of comfort and the need for easy-to-wear garments, is given through a golfing background.
Zegna Footwear: the Group's latest success story now has an advertising campaign focused on manufacturing expertise, luxury and elegance of a shoe collection made with exclusive materials.
marketing@alchempro.com
