On the evening of Tuesday, October 23, in the extraordinary setting of the Shanghai Italian Centre, the pavilion that hosted the Italian participants in the Shanghai Expo of 2010 so successfully and was then converted to an exhibition center for high-end fairs featuring Italian excellence in design, art and culture, more than 1,500 people, including many personages from Shanghai’s art, culture and celebrity circles, attended the fashion show of the ON STAGE project. The project’s goal is to serve as a bridge between Italy and the new China, in a face-off featuring three Italian stylists (Marco De Vincenzo for women’s wear; Andrea Pompilio and Camo for menswear) and three Chinese designers (Huishan Zhang for women’s wear; Vega Zaishi Wang and Xander Zhou for menswear), chosen because of their ability to reinterpret local styles in an original way.
Second edition of Milano Unica Cina closed in Shanghai. It was organized in collaboration with ICE, the Italian #
“On Stage – Silvio Albini explained in presenting the evening’s program – is not just a showcase for tomorrow’s designers. It is also a way in which we build, fair after fair, genuine operative collaborations combining the excellence of Italian-made textiles and accessories and the most talented young stylists worldwide.”
Second edition of Milano Unica Cina closed in Shanghai. It was organized in collaboration with ICE, the Italian #
“As far as these four days in China’s economic capital city – concluded the President of Milano Unica – I am more than satisfied with the results achieved on and off the fairgrounds, thanks also to the valuable collaboration provided by ICE ‘s Shanghai office. All this motivates us to do even better in the coming editions, both in terms of providing services to our exhibitors and keeping the overall image of our presence in China at a high level.”
Second edition of Milano Unica Cina closed in Shanghai. It was organized in collaboration with ICE, the Italian #
The next edition of Milano Unica Cina will be held in Beijing on March 27- 29, 2013.
Second edition of Milano Unica Cina closed in Shanghai. It was organized in collaboration with ICE, the Italian #
The Ministry of Economic Development; ICE, the agency that promotes Italian businesses abroad and their internationalization; SMI, Sistema Moda Italia, a federation of textile and fashion firms; ITEMA, 150 years of experience in the manufacture of high technology textile making machines; DHL, world leader in domestic and international express courier services; INTESA SANPAOLO, Italy’s largest banking group and one of the first in Europe, which, thanks to its established strategic presence on the Asian markets, is in the position of acting as the primary interlocutor for all Italian businesses, and particularly for those in the textile and fashion sector who intend to increase their competitivity and expand their presence in China. To all of them Milano Unica extends its thanks.
Milano Unica Cina
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