Nano-Tex, New Balance Performance Outerwear team up for Circa V line
01 Feb '06
3 min read
The Nano-Tex Outdoor(R) technology makes cotton and synthetic fabrics, such as those used in the New Balance Circa V line, liquid-repellent and stain-resistant. The technology is durable enough for outerwear but is transparent to the consumer.
"Consumers are demanding more comfort, functionality and style from their everyday apparel," said Libby Neuner, Senior Vice President of apparel sales at Nano-Tex.
"Our technology makes it possible to use the most comfortable and desirable materials such as cotton in outerwear that will continue to look and feel good regardless of the weather," added Libby.
Nano-Tex is the first company to bring nanotechnology to the textile industry. The company's patented technology is more efficiently designed to deliver greater durability and superior performance without compromising the feel or comfort of the fabric.
Nano-Tex is headquartered in Emeryville, California, with operations in Belgium; China; England; India; Italy; South Korea; and Turkey. It develops and markets a family of nanotechnology-based textile treatments that dramatically improves the performance of everyday fabrics.
To date, more than 80 textile mills worldwide are utilizing Nano-Tex treatments in products sold by more than 100 leading apparel and interior furnishings brands, including New Balance, Gap, Old Navy, Target, Hugo Boss, Paul Stuart, Rene Lezard, Lee, Nike, Champion, Levi and Simmons. Products with Nano-Tex enhancements are sold throughout North America, Asia and Europe.
marketing@alchempro.com
