"The appointment of Nick as the President of DC Shoes marks an incredible new era for the brand and its respective future," said Damon Way, DC Shoes co-founder.
While he has served as Global General Manager for DC Shoes since October 2005, Adcock will be relocating permanently to the United States in February 2006 to take on his new role. Prior to joining DC Shoes, he held senior positions with Reebok Australia and Reebok International, where he was GM, Boks Division and Vice President, Alternative Youth Marketing.
"This is undoubtedly one of the greatest honors of my life," said Adcock. "I have so much respect for this brand and what Ken and Damon have created over the last 10 years. The combination of brand equity and Quiksilver's resources and expertise make the potential for DC Shoes limitless. I am stoked to be on board and am ready to take DC to the next level."
Quiksilver Inc is the world's leading outdoor sports lifestyle company, which designs, produces and distributes a diversified mix of branded apparel, wintersports and golf equipment, footwear, accessories and related products.
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