Road Runner Sports to use S7OD rich media platform
07 Feb '06
2 min read
Scene7, provider of the leading on-demand rich media platform, has informed that Road Runner Sports, the world's #1 running resource for shoes, apparel, accessories and information, is using Scene7 On-Demand (S7OD), Scene7's hosted self-serve rich media platform to add dynamic zoom, re-sizing and other rich media across its e-commerce website.
Peter Taylor, General Manager of Road Runner Sports, said, "We wanted to find a single rich media provider that could deliver all of our visual merchandising needs for our site now and in the future. Only Scene7 could offer the breadth of capabilities we needed, from dynamic zoom, sizing, personalization and templating all accessible through a single on-demand self-service platform. The on-demand solution had significant appeal to us as we are now able to control all the rich media publishing in-house with minimal IT or external vendor support and investment."
"With Scene7's highly-scalable and robust infrastructure, we can cost-effectively add zoom and colorizing to our entire site, across tens of thousands of products. In addition, Scene7's dynamic image re-sizing capabilities are helping us streamline our internal web production processes thereby reducing cost and time-to-market," Peter added.
San Diego-based Road Runner Sports Inc sells its products through specialty mail order catalogs, a progressive e-commerce website and retail stores in Anaheim, San Diego, California and Seattle, Washington. Not only known for its broad range of running shoes, apparel and accessories, Road Runner Sports offers helpful advice from experts, shoe fit guides and tips, runners' forums and more.
marketing@alchempro.com
