Youngor's Katherine Zhu is to be the guest at AWI forum
02 Mar '06
2 min read
Australian Wool Innovation reported that the demand for quality and innovative worsted fabrics will increase as China's burgeoning middle class increasingly embraces better lifestyle and living conditions.
This is the message from Katherine Zhu, an Executive with the Youngor Group, one of China's largest textile and apparel manufacturers and retailers, who will be a guest speaker at Australian Wool Innovation's (AWI) producer forum in Goulburn, NSW, on 9 March.
Youngor are also one of the biggest users of Australian Merino wool and Youngor brand suits and shirts have the largest market share of the Chinese domestic market.
Ms Zhu said that fine Merino wool provided the best quality fabrics, as well as advantages in efficiency and production.
However Ms Zhu said that Youngor needed to continually develop new technologies and products in order to maintain their market leadership position.
All Merino producers and wool industry stakeholders are invited to attend the free Goulburn forum, which will highlight opportunities to improve on-farm profitability and AWI's push to build demand for Australian Merino wool.
Keynote speakers at the forum include:
• AWI CEO Dr Stephens, on AWI's drive to deliver benefits to woolgrowers; • NSW farm business consultant David Sackett on the opportunities to improve profitability in Merino sheep systems; and • Italian fashion apparelindustry chief Fabrizio Servente, Managing Director of the Benetton subsidiary Sisley, who will discuss opportunities for Australian Merino wool in Europe.
marketing@alchempro.com
