Ciba AGM : Textile BU selling to Huntsman is best solution
03 Mar '06
3 min read
Meyer said: “The sale will create conditions favorable to the rapid implementation of our strategic focus on the core businesses Plastic Additives, Coating Effects and Water & Paper Treatment.”
In the second part of his address, Meyer presented the company's main strategic directions. First, its leading position in products for the plastics and coatings industries will be extended and partnerships in these areas strengthened. Its leadership in paper chemicals and strong position in water treatment will be further developed, with the goal of markedly improving profitability.
Brendan Cummins, Chief Operating Officer of Ciba, outlined the company's operational priorities for 2006 and the years following. The creation of value will be optimized through focused management of every phase of the product life cycle, thus ensuring that the company can also make money in semi-specialties.
In marketing, Ciba will segment its customers in a more differentiated way, according to Cummins, and will closely align its customer offering to what is paid for it. Moreover, focused actions will increase the efficiency of the global production network.
Ciba create effects that improve the quality of life – adding performance, protection, color and strength to textiles, plastics, paper, automobiles, buildings, home and personal care products and much more.
marketing@alchempro.com
