Phil Rist, Vice President of Strategy for BIGresearch, said, "The Easter holiday signifies the kick-off to spring, for both consumers and retailers. As Easter approaches, we will begin to see more pastel colors and seasonal merchandise hitting the shelves.”
Discount stores will remain popular destinations this Easter, with more than one-half (59.6 percent) of consumers heading out to their favorite bargain retailers. Other shopping destinations include department stores (30.0 percent), specialty stores (22.2 percent) and online (10.8 percent).
The NRF 2006 Easter Consumer Intentions and Actions Survey was designed to gauge consumer behavior and shopping trends related to the Easter holiday. The survey was conducted for NRF by BIGresearch. The poll of 6,341 consumers was conducted from March 1-8, 2006.
The National Retail Federation is the world's largest retail trade association, with membership that comprises all retail formats and channels of distribution including department, specialty, discount, catalog, Internet, independent stores, chain restaurants, drug stores and grocery stores as well as the industry's key trading partners of retail goods and services.
National Retail Federation
marketing@alchempro.com
