London Fog Group files for Chapter 11, plans asset sale
23 Mar '06
3 min read
David Greenstein, CEO of the London Fog Group, said, "We have forged three very attractive businesses targeting distinct markets, yet we find ourselves without sufficient capital to fund the full group's expected growth.”
“London Fog Group has determined to divest our Pacific Trail business as it represents a very strong group of nationally recognized, successful brands with excellent prospects for growth. Given our desire to move quickly, combined with or duty to best serve the long-term interests of our stakeholders, the divestiture of Pacific Trail was the logical choice to effect a transaction quickly,” he added.
London Fog Group is a great American apparel brand, ranked #32 of the top 100 brands by Women's Wear Daily. Created in the 1920s, London Fog became the ubiquitous symbol of American rainwear with the introduction of the classic trench.
London Fog is being made into a powerful must-have global lifestyle brand in the designer tier, showcased in the most prestigious retail venues and with the highest caliber product in fashion, accessories, outerwear and fragrance.
marketing@alchempro.com
