This methodology defines a set of key Environmental Footprint (EF) impact categories – greenhouse gas emissions, resource efficiency, water footprint, etc. – that the producer, after third-party validation, is free use for competitive purposes, particularly in marketing communications and market comparisons. The opportunities afforded by the environmental footprint are endless.
And the European Commission is counting on this instrument to increase the share of green products in the EU common market, by inviting companies to determine the environmental footprint of their products and putting in place incentives and “awards” that stimulate companies to take up the challenge.
Radici
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