Australian Wool Innovation (AWI) announces Australian Merino wool bikinis have featured at the Mercedes Australian Fashion Week (MAFW) new generation show, with the launch of Josephine Nathan's label Woolliwoolli.
With the support of Australian Wool Innovation (AWI), Ms Nathan developed the unique bikinis by interweaving Merino fibres with lycra, to create swimsuits that capitalise on the natural quick dry elements of wool.
The MAFW new generation shows have been a starting block for internationally recognised designer labels such as Akira, Camilla & Marc, Tsubi and sass & bide.
Josephine Nathan is one of a number of designers being assisted by AWI, in the development of new and exciting Australian Merino wool fabrics.
"On the catwalk, Merino wool can be an influencer and a trendsetter," Ms Nathan said.
Also included in the new Woolliwoolli collection is a super-fine jersey fabric developed by Paular Tex in Forbes, NSW, styled into essential summer tees, casual drawstring trousers and shorts.
Australian Merino wool has been featured in various collections at this years MAFW, including Josh Goot, Tina Kalivas and Jayson Brunsdon.
AWI Chief Executive Officer Dr Len Stephens said MAFW has been very successful in drawing the attention of key international buyers, fashion designers and media; to the advantages of using Australian Merino wool.
Supporting local designers is crucial to building future demand for Australian Merino wool, enhancing market awareness of the unique qualities and versatility of wool Len said.
Australian Wool Innovation Limited
marketing@alchempro.com
