A major new development was Fashion Cube, the new trends area for the S/S 2007 collections. Devised by Sergio Colantuoni, one of Italy's most eclectic fashion editors, it allowed visitors to ModaPrima to find their bearings immediately, through high-impact displays on fashion trends and inspirations for next season.
ModaPrima, once again, sets itself up as a crucial opportunity for putting the main international buyers into contact; they are drawn by a selection of the major Italian fashion houses which operate in the mass distribution, and a vast, qualified network of companies and high-calibre manufacturing districts which produce the best of unbranded fashion in Italy and abroad.
marketing@alchempro.com
