Rai & MICA launch Visual Merchandising & Creative Communications course
06 Jun '06
4 min read
Prof Atul Tandan, Director, MICA observes, “The Professional Programme in Visual Merchandising & Creative Communications offers a programme that blends the business and psychology of retail marketing principles with technical skills. Participants learn, through hands-on experience, how to design and draft a rendering of a display, how to build necessary props and accessories, and how to carry the project through to completion.”
By graduation, each participant will have a portfolio of drawings and photographs of projects he or she has designed and executed. Graduates will be prepared for entry-level positions in department stores, specialty stores, and boutiques as visual merchandisers, window trimmers, and freelance artists.
This full time programme is scheduled to start on 20 July 2006. Students with a Bachelors degree from a reputed university along with a preferred work experience of 2 years would be eligible to join this Professional Programme.
Retailers Association of India (rai) is emerging as the unified voice of Indian retailers, working with all the stakeholders for creating the right environment for the growth of the modern retail industry in India.
rai, is the body that encourages, develops, facilitates and supports retailers to become modern and adopt best practices that will delight customers.
rai is the first independent body of retailers in India. rai has a three-charter aim of Retail Development, Facilitation and Propagation. The country's key retailers have been spearheading the growth of rai. rai's Governing Board comprises the following people who led the retail revolution in our country – Mr Kishore Biyani of Pantaloons, Mr B S Nagesh of Shoppers' Stop, Mr Noel Tata of Trent Ltd, Mr Vinay Nadkarni of Globus, Mr Ved Prakash Arya of Pantaloons, Mr Sumantra Banerjee of RPG Retail, Mr Nandan Piramal of Piramyd, Mr Kodandarama Setty of Viveks, Mr R Subramanian of Subhiksha and Mr Gibson G Vedamani, CEO, rai.
marketing@alchempro.com
