As regards Differentiation, the Thai advantage is based on superior quality of our product, and responding better to customer demand, which is achieved through design and development of higher quality, plus creativity, which adds value to the product - as well as branding.
KResearch is of the opinion that boosting competitiveness in this product category would not only bring in more revenue, but also popularize Thailand's rich national cultural heritage, bringing worldwide recognition, as well as paving the way for Thailand to become an important hub of raw materials for global silk weaving for the world's fashion houses, and a major supply source for silk household products targeting middle- and up-market customers globally.
This would ultimately lead to job creation and better income distribution to the nation's rural populace, namely mulberry growers, silkworm farmers and manufacturers of silk products.
Kaskikorn Research Center, Thailand
marketing@alchempro.com
