How Britain Shops is a series of nine new sector reports published by Verdict Research providing a detailed examination of the shopping habits of British consumers.
At sector level each report analyzes customer loyalty, conversion rates, shopping around, loyalty drivers, customer profiles, demographics and socio-economic trends.
This report analyzes the results of proprietary research with nearly 6,000 UK consumers to quantify customer loyalty, conversion rates, shopping around, loyalty drivers, customer profiles, demographics and socio-economic trends for each of the key DIY retailers in the UK including B&Q, Focus, Homebase, Wickes and Wilkinson.
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