These will enable customers to buy products not sold in stores, including electrical items supplied by Comet and CDs and DVDs sourced via its distribution arm EUK. The kiosks are standalone terminals and there are also plans to enable customers to pay with cash at the kiosks, a feature that may well prove popular with cash-constrained Woolworths customers.
While Woolworths' plans to drive footfall and broaden its appeal are sensible, it may be hard for Woolworths to compete head to head with Argos which has far greater experience with this style of retailing.
Though the company is making efforts to reduce markdowns and boost volumes it needs to do more to drive footfall and reclaim share from its major competitors, particularly the major grocers.
Rather than be a jack of all trades, the key for Woolworths is to do fewer categories better. As such a stronger focus on specific areas makes eminent sense.
marketing@alchempro.com
