Creative Mobus Fabrics opens Home Expressions USA in India
26 Jun '06
3 min read
Creative Mobus Fabrics Ltd, India's largest apparel and home furnishings export house introduces Home Expressions USA the new home textile brand in India.
This is the second home textile brand that the group has launched after the success of its premium home textile brand Portico in India. Home Expressions USA is targeted at the mass market segment. The brand will offer coordinated bed linen at affordable prices.
The Home Expressions range includes Bed sheets, (Double & Single), Duvet Cover and comforters, in various counts and construction in Cotton. The kids range includes Towels & Bed sheets with Disney characters. Bed linen will be available with Bed sheets priced at Rs. 399 +, Duvet covers at Rs.799+ and AC Comforters at Rs. 1299+.
Vijay Agarwal, Chairman – Creative Group commented on the launch “After the success of our premium brand Portico we hope to create the same magic in the mass market segment with Home Expressions USA in India.
It has been our constant endeavor to offer the best quality in coordinated, modern design bed & bath range at affordable prices to our lady customer. We will continue to bring fresh, new concepts and designs for our customers making their homes beautiful at a less price.”
On the launch of the new mass market brand Rajiv Merchant CEO, Portico & Home Expressions said “The burgeoning middle class is getting house proud and wants the best products at affordable prices for their homes. Home Expressions USA will offer our customers world class prints and best of designs at a value for money proposition. The collection will be distributed through an extensive network of 2000 outlets nationally.”
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