"Technology has caught up with wool blends and these fabrications make Merino one of the most versatile yarns," Cat says. "Especially with a lot of our uniform clients the fine natural fibres of Merino allow us to create garments that not only breath and are durable but also easy to care for".
While all agree that their discerning customers are looking for natural fibres in their clothing Sonia Wong points out one more benefit, saying that the colours that are achievable with Merino are making the yarn popular with consumers.
"Colour is especially important to Sportscraft customers," she says. "And one of the virtues of Merino wool is the way that it takes up the dye. With Merino we are able to achieve the fantastic colours Sportscraft customers expect".
Australian Wool Innovation Limited
marketing@alchempro.com
