“The level of promotional activity in non-food continues to outpace last year and hence the impact on margins will be felt widely across the sector as the year progresses. In the immediate future though, after a month which will have polarised retailers' fortunes like no other, it's a case of retailers needing to get back to business as usual.”
The July 2006 Monitor will be published on 8th August 2006. The data is collected and collated for the BRC by KPMG.
Like-for-Like v Total Sales - The 'like-for-like' figure shows how much consumers are spending on a comparable basis, in the same stores year on year.
It strips out the effect of expansions, new shop openings and closures on retailer's sales or profits. It is this figure that is looked at by the city and analysts as an accurate and comprehensive measure of the industry's performance, as it removes any increase in retail floorspace.
The 'total' figure, which incorporates these increases, is not a true reflection of retail spend, but merely a reflection of industry growth. The like-for-like figure also monitors the increase or decrease at stores that have been open for at least one year.
British Retail Consortium
marketing@alchempro.com
