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Petroleum retailing to evade hardships of dealers & consumers

04 Aug '06
3 min read

Further, its through put at its outlets is 3 to 4 times more than the industry average. Its Channel Partners, close to 800 Dealers, who too have made significant investments, is setting up their respective petro-retail outlets have benefited immensely from the high productivity of RIL Outlets.

RIL empathizes with its channel partners' and considers their well being of utmost importance and is doing everything possible to ensure their well being.

Even as a long-term solution to create a level playing field in the petroleum marketing sector is awaited, RIL has taken adequate steps to ensure short term relief for its channel partners.

These include waiving-off network usage charges and substantial increase in Diesel margins. Further, the company has agreed to bear the cost of interest on loans for 3 months and has even negotiated with banks to re-schedule their loan repayments. Over 700 dealers have welcomed and appreciated the short-term relief measures that have been extended to them.

Further, the vast majority of the dealers have expressed their full-faith and support in the policy of the company towards its channel partners. They are looking forward to a permanent solution from GOI so that normalcy can be restored in their businesses.

Only a few disgruntled dealers, who are externally motivated, are seen to be taking a confrontationist approach. While RIL remains committed to the petroleum sector, a lack of level playing field between public sector and private sector remains an area of concern and it looks forward to restoration of a level playing field.

Reliance Industries Limited

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