Textile firm Lakshmi Mills Company (LMC), established in Coimbatore declared the launch of Tyche Life, which is a global informal clothes brand for kids, ladies and gents.
Speaking at the pan-India launch, Vice President of LMC, N Jaychander said that the brand consisted of a bright range of tops and T-shirts for ladies and kids and polos in vibrant and new colours for gents.
All these had unusual prints with global appeal. Thus LMC which has been around since past 96 years and is a Rs165 crore company has now entered the readymade garments sector.
He added that the clothes would be marketed in 700 retail stores and 50-60 authorized stores in the country on basis of franchisee model.
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