"He will lead the development of world-class strategic marketing capabilities at K-C by ensuring customer, shopper, chooser and user insights drive all aspects of our business. I am confident that he will make a strong contribution to our efforts to deliver exceptional business performance and position Kimberly-Clark as a premier global health and hygiene leader."
As chief marketing officer, Mr. Palmer will partner with the leaders of the company's consumer, health care and professional businesses to ensure business strategies are based on meaningful and actionable insights from the people who choose and use Kimberly-Clark brands and products.
Reporting to Mr. Palmer will be a marketing center of excellence focused on insights generation, talent and best practice development, and shared services in the areas of market research, media planning and agency management.
Mr. Palmer said: "This is a dream assignment for me. Kimberly-Clark is a great company with strong brands that have a clear emotional attachment to consumers and with great employees who care about people and their health, hygiene and well-being."
Kimberly-Clark Corporation
marketing@alchempro.com
