Given the dynamics of the Apparel industry, the key value propositions demanded by the market revolve around least cost, speed to market, flexibility & assurance of compliance.
Hence BIAC is based on providing a value advantage (based on speed, flexibility & assurance of compliance) & a cost advantage to the market. In addition the BIAC will also be a duty free enclave treated as a foreign territory.
By Brandix setting up technological infrastructure of the highest calibre and building on its own experience, it aims to make India the next big manufacturing hub for the South Asian garment industry. In support of which the Indian Ministry of Commerce has granted BIAC the status of a Special Economic Zone (SEZ).
The 18,000 square feet training facility is based outside the zone in Pendurthi, Visakhapatnam. After signing the land lease agreement on June 2006, Brandix took the initiative to set up an Apparel Manufacturing unit in a temporary location in Vizag This batch of trainees will commence commercial production in that unit by January 2007. This demonstrates Brandix's commitment towards this project to make Vizag an Apparel and Textile hub in India.
Brandix is aggressively marketing the Vizag city and already brought renowned partners like Brandot, Sara Lee, Fountain Set, Crystal Group to visit the site.
marketing@alchempro.com
