BASF's textile network & Arch together for textiles fresh
29 Sep '06
2 min read
BASF's global textile network and technical know-how, and Arch Chemicals' superior treatment technology and Purista branding activities, complement each other.
“We wanted to join forces with a company that would strengthen our existing operations making Purista treatment available throughout the global textiles chain and at the same time offering technical development potential. BASF was the natural choice for us,“ states Peter Cowey, International Business Manager - Textiles from Arch.
Dr. Michael Schmitt, Head of Innovation Textiles from BASF comments: “The freshness-enhancing treatment fits perfectly into our overall finishing product portfolio for the textiles industry."
"We can now offer customers additional functions together with our existing comfort enhancing finish. The benefits and strong position of the Purista brand opens up new market sectors, and brings BASF closer to the retailer and brand, as well as consumers.”
marketing@alchempro.com
