Dow Fiber Solutions announced the opening of its New York (NY) City showroom, its first-ever immersive showcase for the Company's revolutionary, new premium stretch fiber, XLA.
Dow Fiber also revealed a new brand identity for this flagship fiber. XLA enables unique innovations and provides distinct benefits on trend with today's consumers; it also offers brands and retailers competitive marketing advantages and the supply chain greater efficiencies and speed to market.
Located in the heart of Manhattan's garment district, the 2,500 square foot showroom is one more way Dow Fiber Solutions seeks to partner with and serve its customers by offering ongoing design ideas and inspiration, continually updated trend information and a luxurious environment for meetings and collaborative development work. It will serve as a forum to exchange ideas and to better understand the needs of the industry to inform future commercial offerings.
Visitors to the showroom will have access to an extensive library of fabrics that have been woven and knitted with and enhanced by XLA, from cashmere and velvet to linen, denim, cotton and wool. A continually updated gallery of concept garments will highlight the unique way in which XLA blends with the natural characteristics of host fibres, while transforming the way clothing looks, moves, feels and lasts.
“This space is the perfect venue for us to show the innovations possible with XLA™ and to inspire and delight our customers,” said Akiko Inui, global brand marketing manager for Dow Fiber Solutions. “The opening of the showroom is also a celebration of our sustained growth – made possible by the formidable backing we receive from The Dow Chemical Company – and the phenomenal reception the textile industry has given XLA.”
marketing@alchempro.com
