Merino wool lights up at Intertextile Fabrics Fair
13 Nov '06
3 min read
Two new Australian Merino wool products have taken centre stage at October's Intertextile Fabrics Fair in Shanghai, highlighting Australian Wool Innovation Limited's (AWI) collaboration with key Chinese manufacturers.
The launch of the two textile innovations, Merino Travel and Merino Retro, builds on the strong reputation Australian Merino wool products have established in the fast-growing Chinese market.
Intertextile is one of the leading apparel fabric trade fairs in the world. For buyers, Intertextile is the annual textile and garment industry meeting point in Shanghai – for unsurpassed sourcing, networking and information gathering.
AWI Regional Manager Asia Mr Jimmy Jackson said a high level of interest was shown in the two new Merino products that fulfil demands of Chinese and international buyers looking for style, comfort and durability.
Merino Travel was created by AWI in partnership with the Ningbo Youngor Group - one the of the largest fabric and suit manufactures in China - to meet the needs of China's growing business travel market.
The lightweight fabric, created to withstand the rigours of travel, is crease resistant and has natural stretch and anti-stain qualities.
The development of Merino Retro – a world-first textile with a special stonewash treatment technology to produce a fashionable washed-out look, was created by China's largest worsted enterprise, the Jiangsu Sunshine Group with the assistance of AWI.
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