MOU to improve cooperation between cotton industries
14 Nov '06
3 min read
“The industry also has renewed its commitment to protect and enhance U.S. cotton's reputation for producing high quality cotton, delivering it in a timely manner and honoring contracts,” he said. “We must follow through on that commitment to remain competitive in the Chinese and other global markets.”
Also representing the U.S. cotton industry at the MOU signing was Cotton Council International (CCI) Chairman Gary Taylor, a Memphis, Tenn., merchant. They were joined by staffers from NCC and from NCC's export promotion arm, CCI. Madam Fang was accompanied on her trip by Madam Li Lin, CCA's director of Public Affairs.
Helms said Cotton Council International will continue to play a key role in expanding export demand for U.S. cotton in the coming year, including even greater activity in China than in 2006. Among CCI's major endeavors in China this past year were:
Established a CCI office in Shanghai; Launched, with help from U.S. exporters, the China Cotton Schools, which helped representatives from 145 Chinese cotton importing companies get a better grasp of the international cotton market's complexities; Teamed up with Cotton Incorporated to conduct “Cotton – Beyond Your Imagination”, a major promotion initiative targeting consumers in China's major urban areas; and Hosted, along with Cotton Incorporated, the 10th annual Cotton Days, which highlighted the inherent value of cotton through COTTON USA consumer events in China and other key Asian markets.
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