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RAC to bring together top-tier retail marketing & ad executives

23 Nov '06
3 min read

Today's retail marketing and advertising leaders will gather to hear case studies, rising trends and passion from the people that drive the industry's creativity during the Retail Advertising and Marketing Association's (RAMA) 2007 Retail Advertising Conference (RAC), February 7-9 at the Chicago Hilton.

RAC will bring together top-tier retail marketing and advertising executives, as well as vendors and media partners from all over the world for this year's “What's Love Got To Do With It”-themed fast tracks, educational and keynote sessions.

The program will also include two special summits, the Media Summit and the Creative Summit, available at an extra cost to both RAC attendees and non-attendees. The Summits were designed specifically to create a unique learning environment for attendees to hear from dynamic industry insiders.

2007 RAC Interactive Summit programming includes:
Creative Summit – Immersive Design around the Globe Friday, February 9 from 9:00 a.m. - 12:00 p.m.

Come experience how retail brands are staying competitive in a fast-paced and ever-changing industry by exploring the elements that create immersive design. During this Summit, Peggy Kennedy, Vice President, Marketing, FRCH will conduct a lively, visual review of immersive design around the globe.

Attendees will gain a global perspective on the latest international retail design trends and review immersive design case histories that have redefined the retail landscape. The Summit will culminate with interactive, group discussions where attendees apply immersive design elements to brainstorm a new environment for a defined product.

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