In 1986, Mr Welsh joined Puma Australia, where he quickly rose through the ranks to become National Marketing Manager, and oversaw a transformation of the Puma brand.
In 1999 he was approached to be the Chief Executive Officer of Clarks Shoes and presided over a dramatic turnaround in the business before it was sold to Pacific Brands.
In 2001 he was appointed as Group General Manager, Dianna Ferrari, Jag and DKNY, which were newly acquired divisions of the Colorado Group. Mr Welsh presided over the post-merger integration of these businesses and successful repositioning of these brands. His most recent role was as General Manager Marketing for Myer Stores Limited.
Whilst AWI started as a research and development company three years ago, it has now advanced into the business of marketing its post-farm innovations to its global business partners and Craig Welsh, with his business and marketing experience, will continue to drive this strategy to the benefit of Australian woolgrowers.
Craig Welsh will also oversee the intended integration of AWI and Australian Wool Services (AWS) over the next six months.
“The AWI Board is pleased that Mr Welsh has agreed to this leadership role at a critical time in AWI's development as a world class research, development, innovation and marketing company,” said Mr McLachlan.
“We look forward to having Craig Welsh join us and the staff at AWI in continuing to increase the demand for Australian Merino wool, for the benefit of our Australian woolgrower shareholders.”
Australian Wool Innovation Limited
marketing@alchempro.com
