Mr Yoshiyuki Maekawa, General Manager at Aoyama Trading Company said “The product has successfully attracted the attention of fashion-conscious young customers who enjoy the fitted cut and style of the suit and the colours and patterns of the fabric. We see a potential for a significant volume of demand for the PAZZO and other Merino lightweight suits in future”.
“The superior breath-ability performance and other benefits of the PAZZO suits are being explained to customers by Aoyama sales representatives and this really excites the customer and entices them to purchase. We can see a potential for significant volume of demand for the PAZZO- suit” said Mr Maekawa.
Being cool is becoming a standard need for the summer suits in Japan. The men's suit market accounts for over 20 percent of all apparel-wool consumption in Japan.
“It is very important for Australian Merino wool to actively defend our position in this critical end-use market” said Mr Senkoff. “Our partnership with Aoyama and NIKKE in development and marketing of the High-twist suit is an excellent example of our efforts on behalf of Australian woolgrowers”.
Australian Wool Innovation Limited
marketing@alchempro.com
