In addition, department stores continue to bring in young adults, as many of 18-24 year-olds (60.9 percent) say they will be shopping at a department store this week. Nearly half (47.5 percent) said they would finish their shopping online and go to specialty stores (45.7 percent).
“We have seen what a great job department stores have done this year bringing in the younger shopper with private labels, flashy advertising and quality merchandise,” said Vice President of Strategy at BIGresearch Phil Rist.
“With just a few days until Christmas, retailers will have to continue their aggressive promotions to get the attention of the young adult shopper.”
Of those who have started their holiday shopping, 44.7 percent said they have already bought books, CDs, DVDs, videos or video games.
The majority (47.0 percent) bought clothing or clothing accessories, 37.6 percent bought toys and 29.5 percent bought gift cards/certificates.
National Retail Federation
marketing@alchempro.com
