As for the “Best Marketing Campaign” in the Beauty sector, two of The Nuance Group's operations were highly commended: Nuance-Watson (Singapore) for its Skin Hydration Lounge, “an innovative initiative that supported the launch of Boss Skin and promoted sister brand SK-II”, and the Kiss and Win promotion run by The Nuance Group at Geneva Airport.
The jury's comment: “The Nuance Group's Kiss and Win promotion encouraged shoppers to pucker up to win CHF 10'000 (USD 8'400) at Geneva airport, and was designed to raise awareness of duty-free prices.”
Roberto Graziani, President & CEO, The Nuance Group, is pleased about the Group having been so distinguished by a very knowledgeable judging team.
He states: “In 2006, we have invested a lot of resources into turning our operations into industry benchmarks. I am happy to see that at the same time we have succeeded in impressing our customers and industry specialists through innovative approaches in how we do our business."
"All of the initiatives now distinguished have come about in close cooperation with airport and brand partners. My thanks go to all those who have made this success possible.”
marketing@alchempro.com
