World preview of furnishing fabrics & curtains at Proposte 2007
09 Jan '07
3 min read
Proposte SRL is going to organize the Proposte 2007. Francesca Ghermandi has designed the halls of the Villa Erba exhibition centre surrounded by the park: a whirlwind of fabrics and curtains covers the sky entirely.
The colours used are exceptionally bright and they will remain the same on the page of the advertising campaign, while on other communication products they will purposely be shaded, made evanescent. Proposte, by this simple artifice, highlights its all-around features and the wealth of the textiles on display: never before has an exhibition presented such a versatile and complete range.
Fair details: Date: 9 - 10 - 11 May Place: Villa Erba, Cernobbio, Como, Country: Italy
Prevailing colours - orange, fuchsia, green, light blue - will be found again in clothing textiles for the upcoming seasons as a sort of well-known contamination of both sectors.
The reproduction of Villa Erba is also emblematic of the organisers' determination to remain loyal to this enchanting setting and give full marks to the aristocracy of quality in place of a wideranging display.
Proposte 2007 looks forward to the future What will be the upcoming future of human society and, above all, life styles? The final use, application (sofa, window, etc.) and type of setting/furnishing should be taken into account when designing a textile product. Up until a few years ago, and even today, each apartment could be designed and planned individually but in the future buildings as a whole will have an impact on living styles.
marketing@alchempro.com
