For example, the 2007 NRF show promises to emphasize the integration of technology and store-design strategies. Sessions and exhibitors invite executives to learn how handheld devices, digital signage and wireless networks will improve customer satisfaction.
Building upon this concept, NRF will also feature two “store of the future” displays. The X07 Ultimate Pop-Up Boutique will combine store-design concepts with futuristic technologies. Ideally, the Boutique strives to deliver ideas that will enable retailers to captivate young-adult shoppers and make them loyal patrons.
Similarly, NRF is introducing “The STUDiO.” Located off the Expo floor, The STUDiO will invite retail executives and design professionals to interact “and discuss the importance of store design and technologies that spark the shoppers' senses,” including solutions that deliver aromas, sound and images, said David Hogan, CIO for NRF.
The show floor and sessions will also touch on other hot topics, including RFID (radio-frequency identification), biometrics and data security. While retailers are already applying some of these strategies, “These and other applications are now evolving and becoming more cost-effective,” Hogan explained.
“We want to show executives how these solutions are practical, cost-effective, and that they can realistically be applied to enhance or improve the shopping experience,” he added. “In fact, it is key that a retailer ensures a solution is cost-effective if they want it to be useful.”
National Retail Federation
marketing@alchempro.com
